
There’s a 2005 Sprint commercial pertinent to this discussion. I attached the video… which has been on YouTube a while, so let’s see how long it continues to stick around. The dialogue:
Stickin’ it to the Man.
- ASSISTANT. “Is that your new Sprint phone?”
- BOSS. “Uh-huh. With Sprint’s new Fair and Flexible plans, no one can tell me what to do. I can talk when, and how I want. It’s my little way of… sticking it to the Man.”
- ASSISTANT. “But… you… are the Man.”
- BOSS. “I know.”
- ASSISTANT. “So you’re sticking it to yourself.”
- BOSS. “…Maybe.”
Sprint’s sales pitch follows.
What makes this commercial funny is the idea someone in the ruling class, underneath all his success, still has a little bit of rebellion in him, getting satisfaction from the idea of resisting someone who’s got one over him.
What also makes it funny is it’s self-delusion. In fact he’s resisting no one. Sprint wants people to have their phone and data plan. They invented the packages and sell them to anyone, whether the Man or not. Hence the ad. This guy can imagine he’s sticking it to the Man all he likes, but nobody’s harmed by the fact he can spend all day on the phone. Well, depending on what he does on that phone.
By “the Man” we usually mean someone in the ruling class who can actually get consequential stuff done, even change things for the better… but doesn’t, ’cause the status quo profits him. For that matter, the Man created the status quo to profit himself, and won’t change it until he sees profit in another direction. If fighting pollution suddenly became super profitable, we’d see a whole lot of people miraculously come to believe in climate change. (The downside is the common misbelief that when something is profitable, it’s probably a scam; it’s a view which keeps the gears of conspiracy theorists spinning.)
Here’s the issue. If this dude is the Man, but he imagines someone else is the Man, you do realize he’s not utilizing any of his power to improve anything. He figures that’s someone else’s job.
It’s a common problem we have in the United States. Because we’re a democracy, we imagine everyone’s equal. And yeah, as far as votes are concerned, we are. But as far as power’s concerned, we’re not even slightly equal. Some of us wield a great deal of power: Authority, wealth, charisma, public influence, political capital. Others wield little to none. As Stan Lee famously put it, with great power comes great responsibility. Or as Christ Jesus put it, “For unto whomsoever much is given, of him shall be much required.”
But those who can make positive changes, who are best equipped to do and fix and improve things, don’t. Not ’cause they really can’t, or don’t care: It’s because they believe it’s not their duty. They don’t have the power. They aren’t the Man. Someone else is.
And there’s a popular mindset among Christians where not only are we not the Man, but the Man’s busy crapping all over us.