
Earlier this year something happened in the Christian blogosphere. I won’t say what; you’ll see why in a moment. I’ll simply say I have a few readers who were looking forward to me writing one of these Rants about it, but instead I didn’t write any Rants for three weeks. (Had other things I wanted to cover.) When I finally returned to Ranting, the issue had passed, the Christian blogosphere had moved on, and for the most part so had they.
Well, until recently. At church yesterday—
- SHE. “I remember when
[that issue] happened. I waited to see what you were gonna write about it.” - ME. “I wrote nothing.”
- SHE. “You have no opinion?”
- ME. “I have an opinion, but it didn’t provoke me enough to write a whole blog post about it. I don’t think I even tweeted about it.”
- SHE. “You gotta feel it before you post it.”
- ME. “I don’t gotta feel anything. It’s not about whether it makes me happy or mad. It’s about whether it draws people to Jesus, or drives people away.”
- SHE. “Well, but you gotta comment on current events in order to stay relevant.”
Yeah, that last comment provoked this Rant.
A few years back, on one of my previous blogs, I started to post some of my old newspaper columns. Didn’t take me long before I stopped doing it. The main reason was these columns aren’t relevant. They were, back when I originally wrote ’em. But time passed, and their relevance faded, then vanished.
News is relevant because it’s new. It’s stuff we haven’t heard yet, or stuff we only just heard about and are processing. But once we’ve processed it, it’s not news anymore. Doesn’t matter if the story’s continuing; doesn’t matter if there’s new data coming in: Once the news audience has collectively decided it’s done with the story, it’s old news. It’s time for the news media to move on.
This is a fact which really irritates reporters. Particularly when they’re trying to tell the story—and they’re not done yet! Like reporters who covered the Afghanistan War, who couldn’t get their stories aired or published because the news media was too busy with the Iraq War. Or even when they weren’t busy with the Iraq War, but to them the Afghanistan War was old news, even though it’s still going on.
Wait, did you forget the Afghanistan War is still going on? That’s right, it’s still going on. But you don’t care about that; you want me to get back to my point. So I’ll move on. Even though it’s still going on.
See, the short attention span of the news-watching public means that nothing in the news is gonna remain relevant for long. It’s gonna be really, really relevant when it first happens. It’ll remain relevant for maybe a week or two; often a month at the most. And then the public will move on. The media will follow. ’Cause contrary to conspiracy-theorist belief, the media goes where the audience wants ’em to. Not the other way round.
So if I decided the way to make TXAB relevant was to keep up with, and blog on, current events, it’d certainly work. Plenty of Christian bloggers do it.
But it’d also mean that everything I write is quickly disposable. It’ll be relevant, but only for a week or two. That’s its lifespan. Then it’ll sit in the archive, where nobody’ll read it, ’cause nobody’ll need to.