Sealing the deal. Or not.

Most of the evangelism seminars, classes, and books I’ve read, insist our every conversation with people about the gospel, has to end with a decision. They’ve heard the gospel, and either they believe it or they don’t; either they wanna follow Jesus or they don’t; so get an answer. Have ’em make a decision now. Right now! DO IT!

Which is why that’s what I’ve experienced whenever I’ve been on evangelism teams: The high-pressure tactics of proselytizers.

And a whole lot of cringing pagans, who don’t wanna make a decision right now. They gotta think about it! They need time to process. Really, they need time for the Holy Spirit to work on ’em—which is exactly what he’s gonna do. Heck, some of them might have already decided, “No thank you,” but of course the Spirit doesn’t like that answer, so he’s gonna get ’em to realize it was the wrong one, and convince ’em to change their minds. And that takes time. And patience.

Patience which the Spirit has in abundance. Evangelists, not so much.

Hence all our demands for an immediate decision: Let today be the day of your salvation! Don’t put it off till tomorrow; you never know what might happen in the meanwhile; you could die later this afternoon, and wind up in hell! You know, deep down, the gospel is true, and Jesus is the right choice, so quit waffling and choose Jesus! Don’t leave him hanging! Don’t be an ingrate; he died for you! Et cetera, ad nauseam.

Because the evangelists tell us it’s not a successful conversation unless it ends in conversion. And we as evangelists aren’t doing our job unless we seal the deal—to borrow a term from sales. They gotta decide right now: Jesus or hell. There’s no “Can I think about it and decide later?”—that’s just a decision for hell disguised as procrastination. It’s really Jesus or hell.

And if they choose Jesus, the angels will rejoice. Lk 15.10 And if hell, they’re doomed.

But because evangelists expect immediate decisions, whenever they actually bother to take statistics, they find their success rate is extremely low. Even anecdotally, they’ll figure maybe one in 20 will choose Jesus. The actual rate is much lower—and of those people who choose Jesus, about 90 percent of ’em don’t bother to start praying regularly, start reading bible, start going to church, start anything. They’ve not changed at all. Really, they have to be led to Jesus all over again.

So what are we doing wrong? Lots of things.

“The deal” doesn’t make anyone Christian.

This focus on getting people make a definite initial decision for Christ Jesus: Way too many of our efforts are placed on this. In some evangelism ministries, all of it is placed on this. They only want decisions for Jesus; they wanna rack up those numbers, and (according to popular Christian culture, ’cause people are thinking of medieval European crowns, not the leafy ones given at sporting events in New Testament times) get more jewels for the crowns Jesus is eventually gonna give us. Rv 2.10

The rate of recidivism—the vast number of “decisions” which decay into nothing—indicates people don’t really believe the sinner’s prayer when they say it. So why’re they saying it?

• Heat of emotion. But once the emotions pass, so does their interest in Jesus.
• False gospel: The evangelist, so desperate to seal the deal, promised ’em outrageous things about Jesus which aren’t so. The would-be convert either comes to realize all these false promises are bunk; or tries them out (“I asked Jesus for a million dollars, but I haven’t seen a dime yet!”), finds them false, and figures the whole of Christianity must be false too.
• Peer pressure: Their family and friends are pushing them to convert, or have all come forward and said the sinner’s prayer, and they don’t wanna be the only one who hasn’t.
• Evangelist pressure: “Hey buddy, I’ll say whatever you want; just leave me alone.”

So obviously the sinner’s prayer isn’t enough. Neither is simply saying “Jesus is Lord” Ro 10.9 when he’s never really gonna become our Lord. Neither is raising a hand or nodding one’s head when the pastor calls for it after a sermon. Momentary affirmations, followed up by nothing, mean nothing.

Conversion is a lifestyle. Really, it’s the Christian lifestyle. We live an entire lifestyle of repentance, of realizing we’re wrong and Jesus is right, of adapting our lives to his teachings. That’s what people have to realize they’re getting into, and if our gospel message doesn’t tell them this, we’re doing it wrong. Because if all they think it takes to become Christian is to say the magic words and hocus pocus we’re Christian, it certainly explains all the pagans who believe they’re Christian.

Evangelism isn’t a quick-’n-dirty 15-minute process. We start by finding people who are actually curious about and interested in the gospel. We share the good news about Jesus and his kingdom, and we see whether people are interested in investigating further. Then we help ’em investigate. We help ’em find a church, get ’em into a newbies class or bible study or anything where they can ask questions and get useful answers. This is, after all, what Jesus instructs us to do: Make disciples. Mt 28.19-20 Not converts. He wants more students. A convert only wants to be Christian—for now—but isn’t Christian yet. A student of Jesus is Christian.

Yep, evangelism’s a longer job than you thought.

Clearly, bringing people to Jesus takes time and work. Not that pressuring people into a decision isn’t work, but this is a whole different kind of work: We’re looking for people who show definite interest in Jesus, instead of finding a bunch of randoms who show no interest and we make ’em interested.

Yeah, it takes time to find such people. We gotta share the gospel with a whole lot of people before the truly curious come out. But in my experience, when we share the actual gospel—not the “you’re going to hell lest you repent” story which dark Christians love so much, nor the “Jesus will make you rich” prosperity gospel, nor the “free salvation, no strings attached” rubbish so popular with fly-by-night evangelists—we’re gonna find a lot of interest. People really haven’t heard the actual gospel; they’re more familiar with the bent versions, and rightly find ’em alienating. The good news actually sounds kinda good!

In sales-pitch evangelism, once the deal is sealed, we’re pretty much done; follow-up is for other suckers, and it’s their fault, not ours, if they drop the ball. In proper evangelism, evangelism and follow-up are not two different things. Our job isn’t done till the newbies are in church, getting their questions answered, developing relationships with fellow Christians, getting committed enough to Jesus to want baptism and to become church members. Sometimes not even then.

And I admit, sometimes the results are disappointing. I’ve had people go to church for a month or two, then lose interest and quit. Life got in the way, they claim; things got “too busy.” Which are just lame excuses. When we’re serious enough about something, we’ll make the time for it. In all honesty, they tried Christianity out a little, and decided it wasn’t for them. Sad. But it happens.

Look, when you came to Jesus, was it the result of a quick and near-instant conversion? Or was it a long process which took months, even years? Surveys tell us three in 10 Christians had those sudden conversions to Jesus—followed of course by several months of follow-up. But four of those 10 gradually came to the conclusion Jesus is Lord and they oughta follow him. And the rest grew up Christian. So that means most of us took the long way to get to Jesus. Yeah, the dramatic conversion story makes for exciting testimonies. But it’s not the typical Christian testimony.

Look, if someone wants Jesus right now, says the sinner’s prayer and means it, and from that point onward is the most enthusiastic new believer ever, don’t stop it from happening! It’s always fun to watch. Just make sure they’re with fellow Christians who steer ’em right. But our usual expectation should be the long process, which begins with curiosity and ends with salvation.

And during this process—not necessarily at the beginning, nor the end—the Holy Spirit seals the deal. Not us; it’s never our deal to seal. It’s his.

So get away from this mindset of sealing a deal, making a sale, forcing results, cornering people who are trying to escape; just don’t. Share Jesus, and if people are interested, bring ’em to church. If they’re not, don’t sweat it; shake off their dust and move along.

It’s just that simple… and complicated. Real life is messy, you know. So is real evangelism.

People who love angry prayer.

Θυμοί/thymí, “anger,” is a work of the flesh. Ga 5.19 Period.

I know: For a lot of Christians there is no such period; anger is okay in various circumstances. ’Cause the LORD gets angry, Dt 4.21, 1Ki 11.9, 2Ch 25.15, Ps 60,1, Jr 10.10 and Jesus got angry that one time, Mk 3.5 and if God can get angry, we presume we can indulge our anger.

Forgetting, of course, God is absolutely in control of his emotions. Whereas we suck at it. We get angry, then forget all about loving people, take our revenge, get our satisfaction. We get murdery.

There are a lot of angry people in the world, and as a result there are a lot of angry Christians. And rather than get hold of their anger, fight it, and eliminate it by the time the sun goes down, Ep 4.26 angry Christians wanna embrace that anger, make it part of their character and lifestyle, and justify it as “righteous anger.” Even though there’s nothing at all righteous about how they wanna express their anger. They’re not seeking anyone’s good, nor God’s glory. They just want death and destruction.

So of course they wanna pray angry prayers. Again, they justify it by pointing out angry prayers are in the bible—and they’re right. The imprecatory psalms are a bunch of angry songs and prayers about God smiting David and Israel’s enemies. A lot of prophets prayed some really violent things about their neighbors. So, these angry Christians argue, we oughta be able to do likewise. These angry petitioners wrote Spirit-inspired bible, after all. While angry.

As I said in the angry prayers article, the reason the imprecatory psalms are in the bible is because God wants us to be honest with him. When we’re angry, he wants us to feel entirely free to tell him so, to tell him exactly what we’re feeling, and to hold nothing back. To do otherwise is hypocrisy, and he hates that. The last thing we should get is the idea there are off-topic subjects for God; that he’s too holy to discuss our issues, hangups, sins, problems, anything. So when our family and neighbors, even friends, certainly opponents and rivals, piss us off: Tell God so.

But of course angry Christians don’t really care about sharing themselves with God. Their angry prayers are about indulging the flesh: They wanna rage out, and now they can do it and call it good religion. It’s carnal, it’s harmful… and it’s popular.

Excuses, excuses.

I came across an article by one angry Christian who gave a big ol’ list of all the reasons we should pray imprecatory things against our enemies. Which he made a big point of insisting are God’s enemies, y’know; there’s Satan and its imps, there are antichrists and heretics and liberals, and he wants God to strike ’em all down. By jingo you’d better pray angry things:

• Christians pray the psalms all the time, and how dare we skip the imprecatory psalms? What, are you nullifying scripture or something?
• It’s not just an Old Testament thing either, ’cause Paul cursed people, 1Co 16.22, Ga 1.9 and the saints in Revelation called out for vengeance. Rv 6.10 So if you lean dispensationalist, it should make no difference.
• God is just, and he’s gonna stamp out evil, as the bible says on multiple occasions. So let’s get on board with the bible, and encourage God to stamp ’em out right away!
• In praying for the weak and needy, part of what makes ’em not weak and needy anymore is their oppressors get what’s coming to them. [Not flip ’em, like Jesus did with Paul; not forgive ’em, like he does with us.] So we kinda have to pray for God’s wrath upon those oppressors.
• It’s not really vengefulness, ’cause we’re praying for God to take revenge on our behalf. So that makes everything all good.
• It is being honest about how we feel, after all.

He had way more bullet points than I do, ’cause he got mighty redundant. I like to condense things, so I did. So he had excuse after excuse for why he should be able to pray angry prayers, and why any Christian should be able to pray angry prayers.

And lemme remind you: I don’t have an issue with praying angry prayers. We can pray such prayers. Often we should pray such prayers—’cause we’re angry, and we need God’s help with that!

Likewise we should pray against evil. God’s gonna vanquish evil, and we should totally be in favor of him doing that. The sooner the better.

But ultimately it doesn’t matter how valid the bullet points are, how true the excuses might be. The underlying issue is the motives of an angry Christian. Does he wanna pray an angry prayer to support Jesus and his kingdom, and glorify what God’s doing and going to do? Or does he just wanna rage against his frustrations, and feel self-righteous and justified for doing so?

Does he want to live a carnal lifestyle, and claim it’s really devout Christianity, full of prayer, conforming to God’s will? Does he even believe it’s not really Christianism, wherein he stays the same angry, bitter person he’s always been, but with a veneer of Christian jargon making it seem like something’s changed about him? Where he doesn’t love and forgive his enemies like Jesus taught; he figures his “tough love” is a valid substitute?

It always comes down to motives. What’s inside him? What’s inside us? A person motivated to follow the Holy Spirit wherever he might lead? Or someone who’s still as self-focused and self-pleasing as ever?

Let’s not fool ourselves. We’re certainly not fooling God.

Jesus explains Elijah’s second coming.

Mark 9.9-13, Matthew 17.9-13, Luke 9.36.

In the previous passage, Jesus took his students up a hill, where they saw him transform into a glowing being, and Moses and Elijah appeared to have a chat with him. Various Christians love to interpret this as Jesus showing off his divinity; I prefer the alternative idea that this is a ὅραμα/órama, “vision,” Mt 17.9 of the glory of God’s kingdom, as indicated by Jesus in the verse right before the transfiguration story.

Probably because this vision is so open to utter misinterpretation, Jesus decided to have his kids keep it to themselves for a while, just till the context of his own resurrection helped make it make sense.

Mark 9.9-10 KWL

9As they’re going down the hill,

Jesus commands his students

so no one who saw these visions would describe them

till the Son of Man might rise from the dead.

10The students kept this word to themselves—

though arguing, “What’s ‘to rise from the dead’ mean?”

Matthew 17.9 KWL

As they’re going down the hill,

Jesus commands his students, saying,

“Nobody may speak of the vision

till the Son of Man might rise from the dead.”

Luke 9.36 KWL

As the voice came,

the students find Jesus alone.

They are silent,

and in those days, report nothing they see to anyone.

Obviously they told everybody afterwards, ’cause now the story’s in the synoptic gospels. Though you notice in Mark they were still wondering about this “rise from the dead” business—because in the Pharisee timeline of the End Times, nobody gets resurrected till the very end. This is why Jesus getting resurrected only three days after he died, was completely unexpected.

Because the transfiguration is a vision of the End, naturally the students had the End Times on the brain. Especially since they’d just seen a major End Times figure, the eighth-century BC northern Israeli prophet Elijah of Tishbe. Elijah had been raptured instead of dying, so he went straight to heaven instead of paradise. And Pharisees believed he was coming back from heaven, right before the End, to spark a major revival. ’Cause Malachi said so.

Malachi 4.5-6 NRSVue

5See, I will send you the prophet Elijah before the great and terrible day of the LORD comes. 6He will turn the hearts of parents to their children and the hearts of children to their parents, so that I will not come and strike the land with a curse.

—Well, y’notice if people don’t respond to the revival they’ll be cursed, which is how ancient Christians interpreted when the Romans destroyed Jerusalem. But in Jesus’s day, Pharisees figured Elijah would return to warm up the crowd for Messiah. And since Elijah had just appeared to Jesus’s students, part of their terrified excitement was the idea, This is happening! The End has come! The kingdom has arrived! RIGHT NOW!

Only to have the Father order them, “Listen to my Son,” the vision blink out, and Jesus back to normal. It’s not the End yet. Bit of a disappointment.

But since the topic comes up, what is Elijah’s role in the End Times?

The second coming of Elijah.

The followers of John Nelson Darby’s general view of the End Times—whom I call Darbyists—include Elijah in their timeline. They think he’s one of the two prophets in Revelation who show up and prophesy for about 3½ years. An angel described ’em to the apostle John:

Revelation 11.3-12 NRSVue

3“And I will grant my two witnesses authority to prophesy for one thousand two hundred sixty days, wearing sackcloth.”

4These are the two olive trees and the two lampstands that stand before the Lord of the earth. 5And if anyone wants to harm them, fire pours from their mouth and consumes their foes; anyone who wants to harm them must be killed in this manner. 6They have authority to shut the sky, so that no rain may fall during the days of their prophesying, and they have authority over the waters to turn them into blood and to strike the earth with every kind of plague, as often as they desire.

7When they have finished their testimony, the beast that comes up from the bottomless pit will wage war on them and conquer them and kill them, 8and their dead bodies will lie in the street of the great city that is prophetically called Sodom and Egypt, where also their Lord was crucified. 9For three and a half days members of the peoples and tribes and languages and nations will gaze at their dead bodies and refuse to let them be placed in a tomb, 10and the inhabitants of the earth will gloat over them and celebrate and exchange presents, because these two prophets tormented the inhabitants of the earth.

11But after the three and a half days, the breath of life from God entered the two witnesses, and they stood on their feet, and those who saw them were terrified. 12Then they heard a loud voice from heaven saying to them, “Come up here!” And they went up to heaven in a cloud while their enemies watched them.

Elijah’s known for praying for the rain to stop, and Moses (well, Aaron too) is known for smiting Egypt with lots of plagues, including the water-to-blood plague. So various Christians note the similarity to Moses and Elijah… and some Christians are pretty sure these guys are literally Moses and Elijah, even though Moses is dead. Dt 34.5-7 Not that God can’t resurrect Moses before the End, same as Jesus, but since Revelation says these two prophets get killed, Rv 11.7 it’s likely not Moses. Resurrection appears to be permanent.

So again, prophets who are like Moses and Elijah. Although why these men have to be Old Testament saints, and not present-day Christians, makes no sense to me… and in any case I don’t believe these prophets are meant to represent literal men at all. But that’s a discussion for another time.

Same with Malachi. He wasn’t speaking literally of Elijah’s second coming, as Jesus quickly makes clear. This is a prophet like Elijah, of Elijah’s spirit and power, whom Jesus had already singled out as fulfilling that prophecy.

Matthew 11.14-15 NRSVue

14“…and if you are willing to accept it, he is Elijah who is to come. 15Let anyone with ears listen!”

Gabriel had told John’s father Zechariah the same thing, even going so far as to quote Malachi.

Luke 1.17 NRSVue

“With the spirit and power of Elijah he will go before him, to turn the hearts of parents to their children Ml 4.6 and the disobedient to the wisdom of the righteous, to make ready a people prepared for the Lord.”

John the baptist was pretty sure he wasn’t Elijah, and publicly said so. Jn 1.21 But Jesus knows better. So when the students asked him about Elijah, that’s what he told ’em.

Mark 9.11-13 KWL

11The students ask Jesus, saying this:

“Why do the scribes say Elijah must come first?”

12Jesus tells them, “Indeed Elijah’s coming is first;

he restores everything.

How is it written about the Son of Man?—

he might suffer much; he might be despised.

13But I tell you Elijah also came,

and people did to him whatever they wanted,

just as is written of him.”

Matthew 17.10-13 KWL

10The students ask Jesus, saying,

“So why do the scribes say Elijah must come first?”

11In reply Jesus says, “Indeed Elijah comes,

and will restore everything.

12And I tell you Elijah came now,

and people didn’t know him,

but did to him whatever they wanted.

The Son of Man is also about to experience the same things.”

13Then the students understand

Jesus speaks to them of John the baptist.

Of course Darbyists are more attached to their timelines than the bible, so they wanna explain Jesus away by pointing to how he said, “Elijah also came” Mk 9.13 and “Elijah comes [and] Elijah came now,” Mt 17.11-12 and insist Jesus is speaking of multiple comings of Elijah. There’s the first coming in the eighth century; the second coming, i.e. John the baptist; and a third coming during the End Times, in the person of one of the prophets of Revelation 11.

But Malachi’s Elijah prophecy is ultimately fulfilled in John the baptist. It needn’t be fulfilled again. Not in our End Times prophecies, nor elsewhere.

There are always gonna be prophets who do Elijah-like things. Which stands to reason: They’re filled with the same Holy Spirit who empowered both Elijah and John. And some of them, like Elijah and John, are gonna be into long hair and leather. But the Second Coming of Elijah isn’t a literal second coming; it’s John.

And the restoration of everything doesn’t start with the End Times. It started with the birth of John the baptist. It began when John was born, grew up, proclaimed God’s kingdom, and pointed to Jesus. It continued when Jesus started teaching about his kingdom, died to free us from sin so we could enter his kingdom, and left so we could get to work spreading his kingdom. It ends when Jesus returns to reign over it personally.

To listen to some of the End Times watchers, they sound like the restoration of everything doesn’t start till the rapture. So what’re they doing in the meanwhile? Well they might be spreading the kingdom, but not intentionally! They spend far more of their time worrying about it.

Don’t you worry about it. Jesus wins. Meanwhile, seek his kingdom. John the baptist is the sign the last days have begun, and God is making all things new. Join him.

Valentine’s Day acrostics.

Probably the first time I saw one of those John 3.16 Valentine acrostics was back in 2012. It’s where somebody took all the letters in “Valentine,” found ’em within an English translation of the verse, and arranged it so we can “see” John 3.16 is God’s valentine to the world. Like so.
The gospel according to graphic designers. Pinterest

Aww. Now I don’t need syrup for my waffles.

I see internet posters like this all the time. I even make some of ’em. Some of these things are inspiring or clever or well-designed. I also appreciate it when Christians quote the bible properly.

But some designers aren’t so conscientious, and some Christians are mighty gullible. They don’t read their bibles, y’see. They’re not gonna read their bibles, either; they’re never gonna fact-check an internet poster, find out the scripture’s been misquoted, or that the sentiment or inspirational saying actually isn’t biblical. They leave that to killjoys like me.

I don’t have an issue with laying out John 3.16 so it looks like a happy Valentine’s acrostic, but if you’re trying to claim there’s something profound or insightful in layout, of all things, you don’t know what you’re talking about. Any scripture can be rearranged this way. Did it myself.

Unlike John 3.16, it’s even broken up into full clauses. TXAB

Nope, Isaiah 1.2-3 isn’t about love whatsoever. On the contrary: It’s about ancient Israel’s utter lack of love towards God. It’s about depending on cheap grace, figuring big displays of worship will make up for institutional injustice and sin against the needy and powerless. That making a big fuss makes up for taking God for granted.

In other words, it’s kinda perfect for the way most people celebrate Valentine’s Day.

Pretty sure it won’t go viral though. John 3.16 will always get all the love.

Happy St. V’s day. Love one another.

Tracts: How to share Jesus with handouts.

TRACT trækt noun. Short written work in pamphlet form, typically on a religious subject.

By “tract” I mean any booklet, broadside, brochure, card, handout, invitation, flyer, pamphlet, or poster, which introduces the gospel to people. And there’s nothing wrong with using ’em to share Jesus.

Certain Christians object to tracts. Commonly because of the contents of the tracts themselves. I’ve seen plenty which are ridiculous, inaccurate, or even offensive. I certainly don’t wanna hand out those types of tracts; I don’t wanna be associated with foolishness, error, and slander, or make people think Christ Jesus has anything to do with such things. Plenty enough of that in Christendom as it is.

One argument I’ve heard against tracts, is they’re impersonal. These folks claim the way to share Jesus is to make personal connections with fellow human beings, then introduce them to the person of Jesus. But a tract does no such thing. It kinda reduces a living relationship with our awesome Lord… to an advertisement.

These are valid concerns, so I’ll deal with ’em.

Ridiculous tracts.

There are a lot of stupid tracts out there. No, seriously, a lot of them. Certain Christians think that’s the way to get people to read ’em: Be funny, be silly, or be shocking.

But not every tract-writer has a good sense of humor, and the end result is a groan-worthy tract which isn’t funny, or full of stale and overworked jokes, or makes light of all the parts we probably shouldn’t trivialize. Or they try to use wordplay and sarcasm, but they do it in a way where only they seem to get the joke, and everybody else who reads it is simply confused.

And not every tract-writer knows how to make a good-looking tract. They can’t spell, or have poor grammar. They can’t design, so the text is too small or too large, or they put it on top of an image… but it’s nearly the same color, so you can barely read it. They can’t draw, so the images are childish. Or they pulled their images off the internet… and didn’t pay for them, so you can still see the watermark in all the photos. And of course they don’t know how to resize the images, so they’re all stretched and squashed.

Sometimes it’s much worse. Dark Christians love to make tracts, and of course they don’t present the good news; it’s all bad news. It’s all about how we’re dirty sinners, going to hell, and nothing can save us but the sinner’s prayer. It’s not about speaking the truth in love; Ep 4.15 they really don’t have love to give.

Many a dark Christian tract begins by bashing something. Certain sins which offend ’em, Hollywood and the media, politics, other religions, even fellow Christians who worship too differently. While this sort of tract definitely appeals to dark Christians, it’s wholly inappropriate for sharing Jesus. It’s the Holy Spirit’s job to convict people of sin. Jn 16.8 Not ours. He convicts ’em in the right way—in a kind way. Whereas dark Christians don’t do kindness either.

Trendy tracts—cards with a pop star or images from a movie or TV show on the front, and the gospel on the back—become out-of-date awfully fast. (Especially since the tract-makers are usually behind the times anyway.) Unless you evangelize teenagers, or parents of teenagers, the percentage of people who are actually up on the latest trends is quite small. I don’t bother with trendy tracts either.

And let’s not forget the deceptive tracts. There’s a tract I came across which, no foolin’, looks like a folded $100 bill. People grab it because they think it’s money, and surprise!—not only isn’t it, but it rebukes you for desiring something as fleeting as money, when you can have eternal life with Jesus. You do realize there are evil people out there who will try to give these tracts instead of tips, and think they’re being righteous. Don’t encourage such behavior.

Don’t use bad tracts. Pick ’em carefully. I prefer any tract which presents the gospel in a straightforward way. I don’t wanna waste people’s time with provocative tracts—with something which appears to be about one thing, and surprise!—it’s religious material. I’ve seen pagans straight-up flinch at such things, and throw them away in disgust. I don’t want that reaction. I want it nice and obvious, on the cover, what this is—because many people will throw out handouts unread, and if I’ve wasted the cover on a hook instead of the gospel, more fool me.

An impersonal handout?

When someone on the street hands me a flyer, I glance at it. I keep it if it seems interesting, and put it in the trash if it doesn’t. Most of the time that’s exactly what people do with a tract. Most of the tracts you hand out will do nothing. Same as any advertising.

In a Christian-majority country, you’re gonna give a lot of tracts to people who already consider themselves Christian. They’ll throw ’em out because they figure they’re good. The rest of the folks: Most don’t care about religion at all, and don’t care to be converted. A small percentage will actually bother to read your tract. A much smaller percentage might allow themselves to be affected by them.

So lots of folks justify tract-passing for this very reason: If they hand out a thousand tracts, and one person comes to Jesus, it’s worth it. And okay, I can’t disagree with that. One person’s eternal life is worth a billion tracts.

But still: Isn’t there anything we can do to improve these statistics any?

And of course there is: Make it personal. When you stand on the street handing out flyers, engage people. If they’re not trying to rush past you, see if you can stop ’em briefly and say, “Do you have a minute?—can I share something with you?” Then share the tract with them. Read it to them. Or, if you have it memorized, tell them the story as they read the flyer. Give them some actual human contact to associate with your tract. Give ’em an experience they can connect with, rather than just a handout which they may or may not read.

If you find out they’re already Christian, see if you can get ’em to pass the tract forward to someone else. If they’re not interested, then okay they’re not interested; you did your job and shared.

But that’s how you improve a tract’s effectiveness. And improve your effectiveness as an evangelist, for that matter.

Free tract!

If you’re wondering, “What’s an example of a good tract?” here’s one I’ve used quite a lot—and not just ’cause I used to work at the ministry which makes ’em. It’s a pamphlet produced by Barnabas Missions Unlimited called “Our Spiritual Journey Together.”

It’s set up so that you can print it on both sides of a sheet of paper, cut it in half, and fold it. You can download the PDF free, in English or Spanish, put your church’s name on the back, and distribute as many as you like. There are directions on their site on how to present it in greater detail at Barnabas Missions’ website.

Likely you’ve seen other good tracts. Most “Four Spiritual Laws” tracts or “Romans Road” tracts are good; and of course there’s no reason you can’t create your own. In fact, if you have created your own, let me know so I can put it on a resource page.